BIG BROTHER CANADA
With the launch of the ever-popular franchise in Canada Insight Productions and Shaw planned on making the live streams free to access. But more than that, they wanted to create a second screen destination that engaged the fans like no other Big Brother digital initiative had done before.
Role: Game Designer, Art Director, Creative Director
In the first season, I researched the fans' behaviours online and built the predictions game around my findings. Each season, the game altered slightly to address the current themes.
The site was designed to be responsive to desktop, tablet, and phone, and the interface had to be intuitive and simple, while still conveying a number of variable outcomes and options.
I was the art lead for the first two seasons of the game, and then passed the torch on to others, while remaining in a leadership role with oversight on all aspects of the design.